The Influence of Personality, Reputation, Value, and Corporate Identity on Customer Satisfaction at Bank Syariah Mandiri Mataram Branch

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Published: Nov 11, 2020
DOI: https://doi.org/10.15575/ks.v2i3.19675
Keywords:
personality, Reputation, identity, value, customer satisfaction, BSI Mataram

Main Article Content

Riduan Mas’ud
Universitas Islam Negeri Mataram, Indonesia
Khairul Hamim
Universitas Islam Negeri Mataram, Indonesia

Abstract

In increasing banking profits, customer satisfaction is something that needs to be taken into account. This study aims to analyze the effect of Reputation, personality, identity, and company value on customer satisfaction at the Bank Syariah Mandiri Mataram Branch. The method used is descriptive quantitative using a Likert scale. Many steps are carried out before performing regression, such as normality and linearity tests. This study found that personality, value reputation, and corporate identity significantly and positively influence customer satisfaction at Bank Syariah Mandiri Mataram Branch. The personality variable is the most dominant in influencing customer satisfaction at Bank Syariah Mandiri Mataram Branch.

Article Details

Issue
Vol. 2 No. 3 (2020): Khazanah Sosial Vol 2, No 3 November (2020)
Section
Articles

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