Integrated Marketing Communication (IMC) Islamic Business Ethics Perspective

Article Sidebar

PDF
Published: Aug 11, 2020
DOI: https://doi.org/10.15575/ks.v2i2.7910
Keywords:
Integrated Marketing Communication (IMC), Islamic Busines, Islamic Ethics

Main Article Content

Cucu Komala
UIN Sunan Gunung Djati, Bandung, Indonesia

Abstract

The purpose of writing this article is to find out Integrated Marketing Communication (IMC) based on Islamic ethics. The Islamic ethics referred to is based on the ethics exemplified by the Prophet Muhammad. This research method is a descriptive qualitative method with a literature study approach sourced from journals, articles, and other sources. The success of the Prophet in business is a prototype in doing business. The key to Rasulullah's business stems from building good communication with consumers promoting Islamic values in product recognition, pricing, promotion and places such as honesty, trustworthiness, fairness, upholding consumer rights as product buyers. Honesty is an important capital, what is promoted must be by the goods presented with price controls should not be excessive, and price-fixing is prohibited.

Article Details

Issue
Vol. 2 No. 2 (2020): Khazanah Sosial Vol 2, No 2 August 2020
Section
Articles

Copyright and License

Authors who publish with Khazanah Sosial agree to the following terms:

  1. Authors retain the copyright of their work and grant Khazanah Sosial the right of first publication. The work is simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0), which permits others to share the work, provided that appropriate credit is given to the authors and the original publication in Khazanah Sosial is acknowledged.

  2. Authors may enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of their work, such as depositing it in an institutional repository or including it in a book, provided that its initial publication in Khazanah Sosial is acknowledged.

  3. Authors are permitted and encouraged to share their work online, including through institutional repositories and personal websites, before and during the submission process. Such sharing may facilitate scholarly exchange and increase the visibility and citation of published work. For further information, see The Effect of Open Access.

References

Abdullah, J. Bin, Hamali, J. H., & Abdullah, F. (2015). Success strategies in Islamic marketing mix. International Journal of Business and Society, 16(3).

Abdullah, S. A. C., & Sahad, M. N. (2016). Integrated marketing communication: a spiritual and an ethical Islamic perspective. Int. J. Islamic Marketing and Branding, 1(4), 305.

Asnawi, N., & Fanani, M. A. (2017). Pemasaran syariah: teori, filosofi & isu-isu kontemporer. RajaGrafindo Persada.

Cresswell, J. (2016). Research design: Pendekatan metode kualitatif, kuantitatif, dan campuran (Edisi 4). Yogyakarta: Pustaka Pelajar.

Djakfar, M. (2015). Wacana teologi ekonomi: Membumikan titah langit di ranah bisnis dalam era globalisasi.

Fathoni, M. A. (2018). KONSEP PEMASARAN DALAM PERSPEKTIF HUKUM ISLAM. JURISDICTIE, 9(1), 128. https://doi.org/10.18860/j.v9i1.5135

Keke, Y. (2015). Komunikasi Pemasaran terpadu terhadap brand awareness. Jurnal Manajemen Bisnis Transportasi Dan Logistik, 2(1), 172–186.

Kesuma, J. A., Budiono, K., & Edi, B. Q. R. (2016). Pengaruh Bauran Promosi Terhadap Volume Penjualan Holcim Solusi Rumah Bintang Jaya di Jember. Jurnal Manajemen Dan Bisnis Indonesia, 1(2).

Mumtahana, H. A., Nita, S., & Tito, A. W. (2017). Pemanfaatan web e-commerce untuk meningkatkan strategi pemasaran. Khazanah Informatika: Jurnal Ilmu Komputer Dan Informatika, 3(1), 6–15.

Philips Kotler, & Armstrong, Garry. (2008). Prinsip-prinsip Pemasaran. Erlangga.

Priansa ,s.pd.SE.,M,M.,QWP, D. juni. (2017). komunikasi pemasaran terpadu. In cv.pustaka setia bandung.

Reinold, T., & Tropp, J. (2012). Integrated marketing communications: How can we measure its effectiveness? Journal of Marketing Communications, 18(2), 113–132.

https://doi.org/10.1080/13527266.2010.489334

Rusmadi, R. (2016). Analisis Strategi Pemasaran Bisnis Modern. Syntax Literate; Jurnal Ilmiah Indonesia, 1(3), 69–78.

Setiadi, N. J., & SE, M. M. (2019). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen Edisi Ketiga (Vol. 3). Prenada Media.

Syarbini, A., & Haryadi, J. (2011). Muhammad bisnisman ulung. Jakarta: Elex.

Yousaf, S. (2016). Promotion mix management: A consumer focused Islamic perspective. Journal of Marketing Communications, 22(2), 215–231.